CMNS 165 Communications Research Plan {Assignment}


CMNS 165 Communications Research Plan Assignment
Demographic
1.       2016 Census Data
a.       Ages 50-79: 41,800
b.       Female: 22,200 (roughly 53%)
c.       Ages 50-64: 25,150
Ages 65-79: 16,650
2.       2011 Census Data
Ages 50-79: 38,745
Population Growth (Ages 50-79) From 2011 to 2016: Roughly 1.079 % Increase
3.       Individual Total Income
$37,300.00 Median total income in 2015 among recipients
https://www12.statcan.gc.ca/census-recensement/2016/dp-pd/prof/details/page.cfm?Lang=E&Geo1=CSD&Code1=5917021&Geo2=PR&Code2=01&SearchText=5917021&SearchType=Begins&SearchPR=01&B1=Income&TABID=3&type=0
4.       Saanich Population With Post Secondary Education (Certificate, Diploma or Degree)
57,365 Divided by Saanich Total Population = 114,145 = 0.50256 = 50.256%

Media Usage
1.       Greater Victoria Area Media
Newspapers:
Business Examiner, Times Colonist, Black Press, Saanich News
Radio Stations:
Rogers Media – Jack 103.1 & Ocean 98.5
CFAX 1070 & 107.3 Virgin Radio
100.3 The Q & The Zone @ 91.3
Television Stations:
Shaw Telecom G.P.
CHEK News

2. Social Media Usage
Ages 50-64:
Youtube: 70%, Facebook: 68%, Instagram: 23%, Pinterest: 27%, Linkedin: 24%, Snapchat: 9%
Twitter: 17%, WhatsApp: 16%, Reddit: 6%
64% of adults aged 50-64 use the internet
Ages 65 +:
                Youtube: 38%, Facebook: 46%, Instagram: 8%, Pinterest: 15%, Linkedin: 11%, Snapchat: 3%
                Twitter: 7%, WhatsApp: 3%, Reddit: 1%
37% of adults aged 65+ use the internet
Fitness Industry
1.       Gym Businesses In Victoria
Private:
Core Personal Fitness
Selkirk Waterfront Fitness
Body Dynamics Personal Fitness
Studio 4 Athletics
Island Boxing
Public:
Saanich Recreation
Crystal Pool & Fitness Center
Victoria Athletic Club
GoodLife Fitness Victoria Bay Center
Forge Training
2.       Older Adult Strategies

a.       Need for a clear continuum of opportunities
b.       Ageism
c.       Myth of wealth and disparity of income
d.       Barriers to participation are many
Language barrier

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